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THE FEUTEX TOOLKIT

Marketplace versus Direct Store

Compare contribution under channel-specific selling fees, fulfillment and acquisition cost.

Ecommerce workspace● Runs in your browser
01 Your input
02 Your result
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FormulaMarketplace contribution = v.price*(1-v.market_fee/100)-v.product-v.market_fulfill ; Direct contribution = v.price*(1-v.direct_fee/100)-v.product-v.direct_ship-v.direct_acquisition
Sources and model references

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "price": 60,
  "product": 20,
  "market_fee": 15,
  "market_fulfill": 7,
  "direct_fee": 3,
  "direct_ship": 5,
  "direct_acquisition": 8
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.