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THE FEUTEX TOOLKIT

Checkout Conversion Business Case

Value an assumed checkout conversion improvement net of rollout cost.

Ecommerce workspace● Runs in your browser
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02 Your result
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FormulaAdditional orders = v.checkouts*(v.proposed-v.baseline)/100 ; Net first period = v.checkouts*(v.proposed-v.baseline)/100*v.order_contribution-v.implementation
Sources and model references

Worked example

Inputs

Checkouts
20000 items
Baseline
40 %
Proposed
43 %
Order contribution
20 currency
Implementation
5000 currency

Expected results

Additional orders
600 orders
Net first period
7000 currency

Load the example in the workspace to reproduce these results. Display rounding does not change the underlying calculation.

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "checkouts": 20000,
  "baseline": 40,
  "proposed": 43,
  "order_contribution": 20,
  "implementation": 5000
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.