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THE FEUTEX TOOLKIT

Product Bundle Cannibalization Scenario

Compare bundle contribution with displaced separate-product purchases.

Ecommerce workspace● Runs in your browser
01 Your input
02 Your result
View or copy raw result data
FormulaBundle contribution = v.bundles*(v.bundle_price-v.bundle_cost) ; Incremental contribution = v.bundles*(v.bundle_price-v.bundle_cost-v.cannibalization/100*v.standalone_contribution)-v.campaign
Sources and model references

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "bundles": 200,
  "bundle_price": 70,
  "bundle_cost": 35,
  "standalone_contribution": 45,
  "cannibalization": 60,
  "campaign": 1000
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.