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THE FEUTEX TOOLKIT

Product Bundle Cannibalization Scenario

Compare bundle contribution with displaced separate-product purchases.

Ecommerce workspace● Runs in your browser
01 Your input
02 Your result
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FormulaBundle contribution = v.bundles*(v.bundle_price-v.bundle_cost) ; Incremental contribution = v.bundles*(v.bundle_price-v.bundle_cost-v.cannibalization/100*v.standalone_contribution)-v.campaign
Sources and model references

Worked example

Inputs

Bundles
200 orders
Bundle price
70 currency
Bundle cost
35 currency
Standalone contribution
45 currency
Cannibalization
60 %
Campaign
1000 currency

Expected results

Bundle contribution
7000 currency
Incremental contribution
600 currency

Load the example in the workspace to reproduce these results. Display rounding does not change the underlying calculation.

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "bundles": 200,
  "bundle_price": 70,
  "bundle_cost": 35,
  "standalone_contribution": 45,
  "cannibalization": 60,
  "campaign": 1000
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.