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THE FEUTEX TOOLKIT

Abandoned Cart Recovery Economics

Estimate recovered-order contribution after incentives and campaign spending.

Ecommerce workspace● Runs in your browser
01 Your input
02 Your result
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FormulaRecovered orders = v.abandoned*v.recovery/100 ; Net contribution = v.abandoned*v.recovery/100*(v.basket*v.contribution/100-v.incentive)-v.campaign
Sources and model references

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "abandoned": 5000,
  "recovery": 4,
  "basket": 75,
  "contribution": 40,
  "incentive": 5,
  "campaign": 800
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.