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THE FEUTEX TOOLKIT

Coupon Campaign Contribution

Distinguish incremental coupon purchases from discounts given to customers who would buy anyway.

Ecommerce workspace● Runs in your browser
01 Your input
02 Your result
View or copy raw result data
FormulaIncremental orders = v.redemptions*v.incremental_share/100 ; Profit change = v.redemptions*(v.incremental_share/100*(v.price-v.cost)-v.price*v.discount/100)-v.campaign
Sources and model references

Worked example

Inputs

Redemptions
1000 orders
Price
50 currency
Discount
20 %
Cost
25 currency
Incremental share
40 %
Campaign
1000 currency

Expected results

Incremental orders
400 orders
Profit change
-1000 currency

Load the example in the workspace to reproduce these results. Display rounding does not change the underlying calculation.

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "redemptions": 1000,
  "price": 50,
  "discount": 20,
  "cost": 25,
  "incremental_share": 40,
  "campaign": 1000
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.