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THE FEUTEX TOOLKIT

Product Sampling Acquisition Scenario

Budget sample distribution and value resulting paid purchases under explicit conversion assumptions.

Ecommerce workspace● Runs in your browser
01 Your input
02 Your result
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FormulaCampaign cost = v.samples*(v.sample_cost+v.postage) ; Expected customers = v.samples*v.conversion/100 ; Net contribution = v.samples*(v.conversion/100*v.customer_contribution-v.sample_cost-v.postage)
Sources and model references

Worked example

Inputs

Samples
1000 items
Sample cost
3 currency
Postage
2 currency
Conversion
15 %
Customer contribution
40 currency

Expected results

Campaign cost
5000 currency
Expected customers
150 people
Net contribution
1000 currency

Load the example in the workspace to reproduce these results. Display rounding does not change the underlying calculation.

How to use this tool

  1. Enter your own assumptions using a consistent currency and period.
  2. Review the scenario outputs and compare alternative inputs.
  3. Check the stated model limits before using the result in an operating plan.

Try this example

{
  "samples": 1000,
  "sample_cost": 3,
  "postage": 2,
  "conversion": 15,
  "customer_contribution": 40
}

Accuracy and scope

Deterministic planning scenario; inputs are assumptions, not forecasts. Excludes taxes, financing, legal requirements and costs not explicitly entered. Source explains the underlying planning framework; this specific scenario arithmetic is original.

Is my data uploaded?

This tool runs locally in your browser. Input and output are not sent to a processing server. Copy or download your result before leaving the page.