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Online UTM Converter

Paste any URL (or just a query string) to extract UTM parameters, normalize the tracking link, and generate a clean URL with UTMs removed. Edit fields and rebuild a consistent UTM URL in one click.

Category: SEO · URL: /tools/online-utm-converter.html
Input URL or query string
Base URL (used when input is only a query string)
Tip: If you paste only utm_source=..., this base URL is required.
Output format
Output
UTM fields (edit and rebuild)
utm_source
utm_medium
utm_campaign
utm_term
utm_content
Non-UTM params (optional)
Supports repeated keys via arrays, e.g. {"id":["1","2"]}.
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Privacy: runs locally in your browser. No uploads, no tracking scripts.

How to use

Use this converter to go from a messy tracking URL to clean, structured UTM data (and back).

  1. Paste a full URL (or a query string like utm_source=...) into the input.
  2. Click Parse & Convert to extract UTMs and generate a normalized URL + clean URL.
  3. Edit the UTM fields (and optional non-UTM params) if needed.
  4. Click Build URL to generate a new tracking link, or Strip UTMs to remove them.
Keywords this page targets (natural cluster): online utm converter, utm url converter, convert utm link to normal url, strip utm parameters online, remove utm from url, parse utm parameters from url, utm parser, utm link cleaner, utm to json, normalize utm url, decode utm url, utm query string parser, extract utm_source utm_medium, utm campaign url analyzer, clean tracking url, convert query string to url, utm builder from existing url, utm parameter remover
Secondary intents covered: Extract UTM values from a tracking URL for reporting, Remove utm_* parameters to create a clean shareable link, Normalize and reorder query parameters for consistent URLs, Rebuild a UTM URL after editing source/medium/campaign, Separate UTM parameters from non-UTM parameters (ref, gclid, etc.), Convert a raw query string into a full URL using a base URL, Copy output quickly for use in ads, emails, or analytics notes, Debug broken tracking links caused by malformed encoding

FAQ

What does this online UTM converter do?

It extracts utm_* parameters from a URL, shows them as structured fields, and can rebuild a normalized tracking URL or generate a clean URL without UTMs.

Can I paste only a query string like utm_source=...?

Yes—set a Base URL first, then paste the query string and click Parse & Convert.

Does it remove other parameters like gclid or fbclid?

No. Strip UTMs only removes keys starting with utm_; all other parameters are kept.

Will the tool change the order of parameters?

Yes. It outputs a normalized order (core UTMs first, then other params sorted) to keep links consistent.

Is my URL uploaded anywhere?

No—this runs locally in your browser and does not make network requests.

How do I rebuild a UTM URL after editing fields?

Edit the UTM fields (and optional non-UTM params) and click Build URL; the rebuilt link is shown in the output and placed back into the input box.

Why does my clean URL still have a question mark?

If non-UTM parameters remain, the clean URL will keep a query string (e.g., ?ref=abc).