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Online UTM Converter

Convert UTM-tagged URLs into clean links and structured UTM fields. Parse, normalize, rebuild, or strip utm_* parameters offline (no uploads).

Input URL or query string
Base URL (used when input is only a query string)
Tip: If you paste only utm_source=..., this base URL is required.
Output format
Output
UTM fields (edit and rebuild)
utm_source
utm_medium
utm_campaign
utm_term
utm_content
Non-UTM params (optional)
Supports repeated keys via arrays, e.g. {"id":["1","2"]}.
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Privacy: runs locally in your browser. No uploads, no tracking scripts.

How to use

Use this converter to go from a messy tracking URL to clean, structured UTM data (and back).

  1. Paste a full URL (or a query string like utm_source=...) into the input.
  2. Click Parse & Convert to extract UTMs and generate a normalized URL + clean URL.
  3. Edit the UTM fields (and optional non-UTM params) if needed.
  4. Click Build URL to generate a new tracking link, or Strip UTMs to remove them.

FAQ

What does this online UTM converter do?

It extracts utm_* parameters from a URL, shows them as structured fields, and can rebuild a normalized tracking URL or generate a clean URL without UTMs.

Can I paste only a query string like utm_source=...?

Yes—set a Base URL first, then paste the query string and click Parse & Convert.

Does it remove other parameters like gclid or fbclid?

No. Strip UTMs only removes keys starting with utm_; all other parameters are kept.

Will the tool change the order of parameters?

Yes. It outputs a normalized order (core UTMs first, then other params sorted) to keep links consistent.

Is my URL uploaded anywhere?

No—this runs locally in your browser and does not make network requests.

How do I rebuild a UTM URL after editing fields?

Edit the UTM fields (and optional non-UTM params) and click Build URL; the rebuilt link is shown in the output and placed back into the input box.

Why does my clean URL still have a question mark?

If non-UTM parameters remain, the clean URL will keep a query string (e.g., ?ref=abc).

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